Ex-designer da Audi se torna primeiro presidente estrangeiro da Kia

A promoção é um sinal claro da ambição da Kia e da Hyundai para superar as rivais alemãs Volkswagen e BMW em termos de design
Reuters

Kia Motors' Chief Designer Peter Schreyer poses next to a board showing the design of Kia Motors' K9 during a news conference in Seoul March 28, 2012. Schreyer, known for his design contributions to the iconic Audi TT, became the first foreign president of Kia Motors Corp as the South Korean carmaker enters the next phase of its branding transformation. Picture taken March 28, 2012. REUTERS/Newsis (SOUTH KOREA - Tags: TRANSPORT BUSINESS) NO SALES. NO ARCHIVES. FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. IT IS DISTRIBUTED, EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS. SOUTH KOREA OUT. NO COMMERCIAL OR EDITORIAL SALES IN SOUTH KOREA
Kia Motors' Chief Designer Peter Schreyer poses next to a board showing the design of Kia Motors' K9 during a news conference in Seoul March 28, 2012. Schreyer, known for his design contributions to the iconic Audi TT, became the first foreign president of Kia Motors Corp as the South Korean carmaker enters the next phase of its branding transformation. Picture taken March 28, 2012. REUTERS/Newsis (SOUTH KOREA - Tags: TRANSPORT BUSINESS) NO SALES. NO ARCHIVES. FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. IT IS DISTRIBUTED, EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS. SOUTH KOREA OUT. NO COMMERCIAL OR EDITORIAL SALES IN SOUTH KOREA

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SEUL, 28 Dez (Reuters) – Peter Schreyer, conhecido por sua contribuição para o design do Audi TT, se tornou o primeiro presidente estrangeiro da Kia Motors, no momento em que a montadora sul-coreana entra em mais uma fase para transformar sua marca.

Schreyer, que entrou na Kia em 2006, após sair da Volkswagen, e foi ligado posteriormente ao crescimento da Hyundai, foi promovido a diretor de design e a vice-presidente executivo nesta sexta-feira.

A promoção é um sinal claro da ambição da Kia e da Hyundai para superar as rivais alemãs Volkswagen e BMW em termos de design –parte fundamental de uma estratégia que ajudou a sul-coreana a impulsionar as vendas e ganhar participação de mercado durante a crise econômica global de 2009.

“Eu não devia ter deixado ele ir”, disse o presidente do conselho da Volkswagen, Ferdinand Piech, durante uma entrevista em novembro.

(Por Hyunjoo Jin)

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